Last updated: 24 February 2022
This Cookie Policy explains how Mercuna Developments Limited ( “we,” “us,” and “our”) uses cookies and similar technologies to recognize you when you visit our website at https://mercuna.com/. It explains what these technologies are and why we use them, as well as your rights to control our use of them.
In some cases we may use cookies to collect personal information, or information that becomes personal information if we combine it with other information.
What are cookies?
Cookies are small data files that are placed on your computer or other device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website you are visiting are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.
Why do we use cookies?
We use first and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our website. Third parties serve cookies through our website for advertising, analytics and other purposes.
The specific types of first and third party cookies served through our websites and the purposes they perform are described below.
How can I control cookies?
You may wish to restrict the use of cookies, or completely prevent them from being set. Most browsers provide ways to control cookie behaviour such as the length of time they are stored – either through built-in functionality or by utilising third-party plugins.
To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on advertising cookies, and how to manage them, visit youronlinechoices.eu (EU based), or aboutads.info (US based).
Some specific opt-out programs are available here:
Google Analytics – https://tools.google.com/dlpage/gaoptout
You can also decline unnecessary cookies when first visiting our website. It’s important to note that restricting or disabling the use of cookies you may not be able to access all or parts of our website.
What about other tracking technologies, like web beacons?
Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Websites or opened an e-mail including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.
What cookies do we use?
We use the following types of cookies:
- Strictly necessary cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.
- Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
- Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie | Duration | Purpose |
|---|---|---|
| __cf_bm | 1 day | Necessary – Used to distinguish between humans and bots |
| __cfruid | Session | Necessary – Used to support request rate limiting |
| __hs_opt_out | 6 months | Necessary – Used to record whether you have opted out of unnecessary cookies |
| _ga | 2 years | Analytical – Google Analytics – Used to distinguish users. |
| _gat_<property-id> | 1 minute | Analytical – Google Analytics – Used to throttle request rate |
| _gid | 1 day | Analytical – Google Analytics – Used to distinguish users |
| __ptq.gif (Tracking pixel) | Session | Analytical – Used to distinguish users |
| hubspotutk __hs* |
Up to 6 months | Targeting – Used to track visitors across devices and marketing channels |
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
How often will you update this Cookie Policy?
We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
The date at the top of this Cookie Policy indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at [email protected]